Grenobloise d’Electronique
et d’Automatisme (GEA) is, at its core, a manufacturer of highway toll
collection systems. It is a small, family-owned business headquartered in Meylan,
the village near Grenoble where I spent the substantial share of my gap year.
GEA’s products
are installed in 80% of tolled highways in France and the company has used this
track record to develop close subcontractor type relationships with some of
France’s major infrastructure companies – Vinci, Bouygues, Thales, Egis, Albertis
and Eiffage.
This
relationship building has had two benefits: GEA has been contracted to install
and maintain ticketing and collection equipment for parking lots/garages owned
and operated by these companies; and GEA has followed these companies in their
work abroad, installing toll collection systems in more than 30 countries
around the world.
This is GEA’s
financial history in the past 7 years:
The results
before 2008 are poor; the results after 2007 are somewhat
special. The question, therefore, is: what happened?
GEA’s Annual Reports and regulatory
filings attribute
the improved performance to a reorganization of the manufacturing process instituted
in 2006. This seems to me an unlikely, or incomplete, explanation for the kind of performance improvement seen over the last four years. GEA actually makes its own products and if it has discovered a manufacturing process that can triple its asset turns and earn 100% returns on its operating capital, it would be far better off licensing that discovery to Toyota and Boeing than it would be installing machines in parking garages in Nimes -- especially as the improvements seem not to have cost anything to institute.
A better explanation lies in the increasing proportion of international work, and of service contracts, in GEA's revenue mix.
It is likely that GEA's domestic revenue earns ~40% gross margins, while its international work -- as a subcontractor to a large infrastructure firm that itself charges cost-x-multiple to its clients, and is therefore price insensitive -- earns ~60% gross margins. In addition, service work earns 100% gross margins and requires no operating assets. Together, these two trends would explain a substantial share of GEA's performance improvement over this time period, as shown below:
The remainder may well be explained by the performance improvements that GEA's management cites, especially in its management of working capital.
That, then is the first proposition: GEA's performance depends on the share of revenues derived from international work and from maintenance services.
The second proposition is that international and maintenance work is likely to constitute an ever larger share of GEA's revenue mix, partly because the market in France is saturated, and partly because tolls roads are a growth business worldwide, as shown in this graphic prepared for one of GEA's competitors, the Austrian company Kapsch Traffic Control:
As a result, I think it reasonable to expect that GEA's future will resemble 2008-2011 far more than it will resemble 2004-2007.
Turning now to valuation. At the low end, I capitalise operating profit over the last seven years at 10% to get the value of the enterprise, and add net non-operating assets to arrive at the value of equity, as below:
At the high end, I capitalize average operating profit over the last three years -- "the new normal" -- at 10%, and add net non-operating assets at arrive at the value of the equity:
In both scenarios, I use 10% as the appropriate discount rate because GEA has no debt, and is largely dependent on others for its revenue.
Growth seems probable and the incremental value of that growth, not accounted for here, would be a bonus. Kapsch Traffic Control, mentioned earlier and with similar margins as GEA, is trading at an EV/EBITDA multiple of 10x, implying that GEA's shares would be worth €155.
Disclosure: I have a position in GEA